Solutions by sector
Retail
Shopping centres, shops and retail premises: secure Wi-Fi for your visitors and a direct channel to improve their shopping experience and loyalty.
Connectivity that improves the shopping experience
Today it is essential to offer your visitors a secure, efficient Wi-Fi service.
With Octopus Wifi, that connection also helps you improve the shopping experience, get to know your customers better and drive their loyalty.
How the Octopus Wifi platform helps you
01
Connectivity
- Customised captive portal with your branding and social login to connect with other online tools, such as your social media and website.
- Login and registration with user accounts, held in the Octopus Wifi platform database or in your external loyalty scheme or CRM.
- Friendly Wi-Fi with content filtering, so your customers cannot access unwanted or malicious content.
- Automatic reconnection every time a customer returns to any of your organisation’s premises.
- Manage access not only for your customers but also for the IoT devices deployed throughout the shopping centre.
02
Marketing
- Lead source: the captive portal automatically collects customer information.
- Customer engagement across several channels: send promotions and announcements based on different triggers, such as welcome messages, loyalty or special dates.
- Satisfaction surveys to find out how customers rate your services and improve their experience.
- Integrations with business management tools, such as CRM, location tools or Business Intelligence.
03
Management
- Multi-site management: unified, global administration, organised by groups of brands, territories or categories.
- Flexible permissions to access the platform for every role: store managers, technical services, marketing…
- Legal guarantee: connection traceability through custom queries when required by a court order.
- Keeps a record of each customer’s consents for the use of personal data.
Retail brochure
Find out why a customer-centric approach is shaping retail today and how Octopus Wifi helps you get to know your visitors better.
Frequently asked questions
How does Octopus Wifi help shopping centres and shops?
It turns free Wi-Fi into a direct marketing tool: it automatically captures visitor data (leads), lets you engage with visitors through personalised offers and measures their satisfaction to improve the shopping experience.
What integration and analytics options does it offer for retail?
Octopus Wifi integrates with business management tools such as CRMs, location platforms and Business Intelligence (BI) systems, so you can combine Wi-Fi connection data with your customers’ shopping trends and behaviour.
How does network management work for multi-site store chains?
It offers unified, global administration that lets you segment and organise networks by brand, territory or store category, and assign flexible permissions to roles such as store managers or marketing teams.
Connect to Octopus, connect to the Wi-Fi of the future
Tell us what your shops or shopping centre need and a specialist will help you improve your customers’ shopping experience.