Our new partner programme, Octopus AHEAD, is now under way with two clear objectives: growth and profitability.
Under the slogan “Join the Wi-Fi of the future”, we invite our partners to make the most of data through solutions and services in the Wi-Fi access control and data analytics market.
Today’s mobile data plans (even those with unlimited GB) mean that many users no longer need Wi-Fi networks to stay connected, but coverage is not always what it should be. And if your target audience comes from abroad, roaming data is usually quite limited. For all these reasons, Wi-Fi solutions still have a strong market to serve. At Octopus we want to boost our partners’ growth and profitability with clearly differentiating solutions, backed by the best channel services available.
Optimising the customer experience
As a result, Wi-Fi access is still in demand as an added-value service in all kinds of businesses, especially in retail, hospitality and restaurants. And today it is no longer enough to provide secure, high-quality internet access.
The customer experience has to go much further, and personalising it requires collecting data: managing the connectivity of users and devices with powerful management platforms and marketing automation tools. Nor should we forget mandatory compliance with the data protection requirements of the European GDPR, which came into force a few years ago.
But the idea of a “customer” is broader than the occasional user of a Wi-Fi network: the employee experience matters just as much. That is why, with our Octopus Wifi platform, we offer businesses powerful, personalised connectivity solutions built around three main areas:
- Octopus Marketing, to boost sales by getting to know your customers and building their loyalty.
- Octopus Enterprise, to improve team productivity by efficiently managing groups of Wi-Fi networks across different workplaces.
- Content Filtering, to control the content that can be accessed from Wi-Fi networks.
All on a multi-system, multi-device platform.
The channel needs differentiation and specialisation
Beyond providing the right connectivity through a tailored project that delivers reliable, secure data coverage, differentiation must come from other areas. At Octopus we are clear about which ones: access control and data analytics.
To support the channel, we have designed an exclusive range of resources to equip sales and technical teams with advanced tools and skills, with extensive training and certification opportunities.
On the sales side, we support you through every stage of the sale: from jointly creating marketing plans and go-to-market campaigns, assessing opportunities at the pre-sales stage and providing demos and trial versions, through to implementation and after-sales service.
All of this comes with 360° support covering architecture and configuration, operations and orders, dedicated expert support, and funds and incentives. And, of course, 24/7 technical support.
None of this would be possible without a dedicated team that helps us drive flexibility and collaboration with our channel.
Now all that is left is for you to discover it. If you want to see your business grow, get in touch and choose your level of commitment: the benefits increase as you move up through each level of the Octopus AHEAD programme. Your growth will be ours too. We look forward to hearing from you!